![]() ![]() WeChat Channels just began allowing in-feed ads a short while ago, with popular brands such as Armani and BWM taking part in the beta test. They help brands to reach out to a wide range of consumers. ![]() Live stream influencers, celebrities, and KOLs are also participating in the Wechat video platform. Or, they can discover official accounts they are not already following simply by exploring the app. In other words, users can discover and follow people and WeChat friends who are not in their contact list as well as brands. That said it also promotes content from all of your WeChat accounts depending on certain behaviors you exhibit while using the app. This algorithm determines which content appears on your feed among the accounts you follow. Similar to other feed-based applications, the WeChat video feed also operates according to an algorithm. WeChat Channels connect WeChat users, influencers, and brands by creating, posting, and sharing short video content. Located inside the main WeChat app, WeChat Channels are a short-video sharing sub-platform that can be reached through the Discover tab right below WeChat Moments. If you’re looking for ways to reach a wide range audience through WeChat, setting up a Channel should be one of your top priorities. Launched in 2020, WeChat Channels quickly gained 200 million daily users within 6 months. WeChat Channels is a new feature on WeChat that uses videos and pictures. ![]()
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